7 keys to establish an innovation model in organizations

Multiply and Tech Barcelona have presented the “Technology: Driver of Innovation and Scalability” report, a document that brings together the keys to establish, with IT as a base, an innovation model in organizations, which reduces in experiences for customers.

In a digitalization scenario, companies have to establish, through models that encourage and sustain innovation, strategies that allow them to redefine their relationship with the customer based on new purchase habits.

"An innova company to the extent that it deepens the understanding of its users to connect with them, and manages to translate it into a business model, capable of reading the changes and opportunities," says David Boronat, founder and president of Multiply.

7 keys

In order to establish a successful innovation process, companies have to overcome a series of challenges, among which the study highlights the lack of allocation of resources to innovative projects and the difficulty that the entire organization adheres to the strategy.

To overcome the obstacles that can interfere with the creation of the model, the report offers seven recommendations:

These are 7 Claver to establish an innovation model in organizations

External talent

In addition to the ‘In-House’ team, companies have to rely on external talent, to have partners that have multidisciplinary profiles, to have the most appropriate professionals for each requirement and stage in which they are.

The research also concludes that a close collaboration between business and technology areas must.Business leaders must have good knowledge of technology and involve the technological decisions of the company.

While technology responsible must act as responsible for the business, building together a technological architecture that allows innovation and evolution.The study also deepens the results that are achieved through the use of technology in innovation processes.