Goodbye to catalogues? Natura goes for new customers with the opening of stores
Natura first made the leap from the catalog to e-commerce and now it reaches the shopping center. The beauty and personal care products company is committed to omnichannel and will complement direct sales, which are made through its network of consultants, and those of its digital channels, with a network of physical stores in Mexico.
The company has cut the bar for three points of sale in Interlomas, Satélite and Punta Norte, in the State of Mexico. The objective is to reach buyers who have not yet tried your products and contribute to the positioning of your brand. The plan is to close the year with three more units, which will be in Santa Fe, Perisur and the Bajío area, in Galerías Querétaro.
The company, which belongs to Natura & Co, which also owns Avon, The Body Shop and Aesop, wants to have the largest slice of the Mexican direct sales market, which last year reported revenues of 89.376 million pesos, a down 1.7% in its annual comparison, according to data from the Mexican Association of Direct Sales (AMVD).
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