Cher and Saweetie enter the challenge with MAC Cosmetics – Lights of the Century

ALEJANDRO VIZZUETT DÍAZ / REFORM AGENCY

MEXICO CITY.- MAC Cosmetics started the year on the right foot, since to prove the durability of its products through its Challenge Accepted campaign (challenge accepted, in Spanish), it was supported by nothing more and nothing less than the singers Cher and Saweetie.

“I was always Cher, but I couldn't afford to do makeup, hair and dress up at 4 (years old). I was always stubborn. And then that stubbornness became my mantra: I DON'T BELIEVE IN THE WORD 'NO,'" the interpreter said in a statement, reported by Variety.

“No matter what happens, I never give up. I couldn't let myself care what people thought. I took risks because what else can be done? I was like a bumper car: when I hit a wall, I just backed up and turned around. I've been saying Challenge Accepted for a millennium."

The campaign was launched this Tuesday on social networks and digital platforms with a video in which the company asks its customers to use its sweat-proof, water-proof and low-temperature products, which, as indicated, are protected with formulas high pigmentation and impermeability.

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One of Cher's most iconic moments occurs near the end of the clip, in which she appears wearing an outfit similar to the one she wore for a 1975 Time magazine cover.

"I love to last forever," is the last thing she is heard to say.

For her part, according to Yahoo News, Saweetie commented in the letter that, since she has always liked to set goals and give her all to fulfill them, this challenge came to her like a glove.

“Being an icon, to me, is thinking outside the box and stepping out of your comfort zone, so this campaign about being up for a challenge is just what I like,” she said.

“I was so honored to partner with a legend like Cher and a brand I've always loved like MAC; It was the perfect combination.”

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