Cocunat opens in Barcelona and aims for 32 million

FILED IN:Companies BarcelonaStartUps Barcelona

Cocunat breaks with the schemes. The Barcelona firm specializing in natural cosmetics started in 2013 on the digital channel. After establishing itself in Spain and increasing its presence in the United States, the startup has decided to open its first physical store in the Catalan capital. The Beauty Experience, located at number 89 Rambla de Catalunya, has an area of ​​170 square meters and offers customers a 360º brand experience.

The company was born from the hand of Sara Werner, when sustainability and toxic free products were still a utopia. With this opening, the brand wants to disrupt the retail cosmetics sector and bet on a technological experience.

COCUNAT'S FIRST PHYSICAL STORE

In a conversation with Metrópoli, the CEO of the company assures that the new establishment “is not just a physical location, but has been conceived as an experimental store to carry out masterclasses, talks related to natural cosmetics and an area to try everything the brand catalogue.

BILLING

Cocunat expects to close the 2021 financial year with results similar to those obtained the previous year, when it invoiced 32 million euros. This represented a growth of 800%. According to Werner, the firm's short-term objectives are to consolidate results and prepare for future growth, with a target of 100 million euros in turnover.

The startup, which last year had a staff of 15 workers, has put together a team of 70 people. The company invoices more than 62% in international markets and in the long term the objective of the firm is to replicate the Barcelona model in New York.

Throughout 2022 Cocunat also plans to enter the Asian market -especially the Chinese- and consolidate its internationalization strategy.

WHAT IS THE 'BEAUTY EXPERIENCE' LIKE?

"After the impact of the pandemic on distribution channels and consumer trends, Cocunat takes a step in the opposite direction and opens a physical space," says Werner from its central location in Barcelona. "We are once again ahead of market trends and we propose not only a physical sales space, but an experience that allows consumers to touch and smell the items, but also to live the brand's values."

When the clients enter the establishment they receive an envelope so that they can try the products. There are multiple tables around the venue and patrons can sample all the items on offer. After having tested which is their favourite, the users make the order through a screen that is incorporated into the table. And how is it paid? Once the basket is full, the client goes to the checkout empty-handed and makes the payment as if it were a traditional business.

40 REFERENCES

The company has 40 references and at the end of 2017 it launched its own product line. The open secret of the company? Your curl product. "In fact, every time we launch it on the market, an item is sold every 10 seconds," exclaims the businesswoman.

OWN BRAND

The company's target is female and very broad. "The brand's hallmark fits both 25-year-olds and women over 55." And as for prices, the most expensive is close to 60 euros, but the items range between 20 euros and 30 euros.