Discover the finalists of the Ecommerce Awards 2021

The Ecommerce Awards are the benchmark awards in Spanish electronic commerce that are awarded to companies in the eCommerce sector, in recognition of their contribution to innovation and development, as well as their contribution to the digital economy. This year we celebrate its 12th edition, with two very important novelties: we are launching two new categories, and the award ceremony will once again be face-to-face.

A great representation of the Spanish online sector

Between July 1 and September 20, more than 120 eCommerces submitted their application in the 10 available categories. All the nominations were evaluated by the 28 members of the jury, among whom are professionals of recognized prestige in the sector such as Reyes Justribó, General Director of IAB Spain, Emilio Márquez, CEO of the La Latina Valley Debate Club or Miriam Peláez, Co -Founder & CMO PickASO.

All of them have evaluated for days the data and documentation presented by each of the applications and, finally, we can now announce the three finalists in each category. These finalists bring a global vision of electronic commerce, with businesses of multiple verticals, strategies and sizes.

Pure player with €28 million turnover: this is the average profile of the finalist

Among the most relevant data, the total turnover of all the projects that have been presented exceeds 3,700 million euros and their predominant profile as pure players stands out, with an average annual turnover that exceeds 28 million euros per year , with more than 30 online stores above 10 million . Its average basket stands at €167.58, an average annual traffic of 14.6 million users.

All the companies that compete for the awards are optimistic about the closing forecast for 2021. On average, the finalists foresee a growth in their turnover of 24.6% compared to the previous year. Among the most represented verticals, those of vehicles, cosmetics, decoration and pets stand out.

Ecommerce Awards 2021 Finalists

We already know that you are waiting to know their names. Let's go there!

Best marketing campaign for eCommerce

Intended to reward the best campaigns developed between 09/01/2020 and 08/31/2020. The finalists are:

Blue Banana Brand

The youth clothing brand launched its Banana Santa promotion last April on Instagram, coinciding with Easter, giving away a total of 360 sweatshirts, one every 100 seconds for a period of 10 hours. This means that approximately every two minutes they announced the name of a winner in the comments.

This strategy of constantly offering a winner, added to the need to mention a friend to participate, surely helped to reach more than 1.5 million comments on the publication: almost 4 times the number of followers of the brand on the network. Social.

Freshly Cosmetics

With the Freshly Days, the cosmetics brand celebrated its journey and values ​​with discounts on all its products for 5 days.

This first edition began on July until the 15th of the same month. The event celebrated the history of Freshly Cosmetics, its values, its team and its people with incredible discounts. During those four days the website had all its products with a 25% discount and special offers of packs and products at 30% exclusively for a limited time.

platanomelon

Platanomelón launched Mambo in September 2020, with multiple innovations in design and technology that meets the most common requests among users of other suckers.

Its launch campaign lasted 3 months, and it managed to position itself as the category leader since its launch, both in Spain and Mexico. But its milestone is having managed to be the first brand of erotic toys with a presence on television in Spain.

Better omnichannel integration

In this category, the jury has sought to reward the company that has best known how to combine its presence in different channels to maximize its business.

miscota

The jury has valued the perfect integration between its more than 75 physical stores, the app and online sales. "The best thing is that from the eCommer app and page you have access to all the items in all the stores and retails, in addition to having SAC (customer service) and order tracking."

Queralto

The jury highlighted from this candidacy that "they have developed an ecommerce platform, it is possible to work almost without stock at the end point, a very innovative system, with merchandise in 35 warehouses and just-in-time deliveries."

Toys R Us

With 56 physical stores spread across different parts of Spain, in 2020 they prepared showrooms in each store integrated into each category for dropshippers. In addition to having established a Click & Car policy in all its stores for online purchases, as well as a loyalty club whose benefits apply to both the online and offline channels.

Best transactional mobile app

Those who have stood out for getting the best conversion-oriented app have been selected

aliexpress

The jury has taken into account the popularity of the AliExpress application among Spanish customers, which not only has to do with the variety in the selection of products available, but also with the shopping experience itself. Thus, customers can benefit from live content about their favorite products and brands that facilitates their purchase decisions (what AliExpress calls Shoppertainment), as well as different gamification options that increase customer loyalty.

Football Emotion

This year the Futbol Emotion team has launched a new mobile app, developed in-house like the rest of its electronic product portal. The app is a sales application, with access to the entire catalog with navigation optimized for this type of application and with functionalities such as one-click payment, as well as making use of native functions such as the camera (to scan product in store, search for products...), location (to display store information), and other features only available in the mobile app such as notification of favorite products.

Too Good To Go

Every day the Waste Warriors community through the Too Good To Go app can save surprise packs with surplus from the hotel industry and give a second chance to all those quality foods that have not been sold so that they do not end up in the rubbish bin at the end of the day. With this gesture, all parties win: the establishment wins because it reduces its economic losses by avoiding waste; the user wins because he gets quality food at a lower price; But above all, the planet wins, because together we are helping to avoid the impact and environmental consequences that it would have if that food were wasted.

Best internationalization strategy

eCommerce has no borders, and this award rewards those who have best adapted this philosophy.

BikeInn

For our jury, this ecommerce deserves to be among the finalists in this category for "The volume of activity outside of Spain, its history and the usability of the websites".

Freshly Cosmetics

With a presence in 24 countries, the cosmetics brand stands out for our jury for “its commitment to sustainability and beauty/personal care, a niche with great opportunity. Freshly sets high standards."

@shoyosaya wAIT IDK HOW TO EXPLAIN BUT I THINK IT'S A LINKING VERB. IT DOESN'T HAVE AN EXACT TRANSLATION IN ENG. IT… https://t.co/RUgGDL6sbF

— 🫐 Tue Jul 06 07:18:31 +0000 2021

Naturites

One of the members of the jury pointed out about this category «in a year to translate the store into 7 languages? And in 2 go from 1% of international sales in 2019 to 33% in 2021? With these billing volumes I take my hat off«.

best marketplace

Marketplaces are in fashion and have become essential for the online business of many companies.

aliexpress

For our jury, this candidacy stands out for "being the only ones capable of competing with Amazon, with its low commissions, and merchants do not compete."

PCComponents

As the jury explains: «Being the most competitive category, with the tightest margins, with a monster like Amazon in front, the growth figures of its marketplace model are spectacular. They are a worldwide success story«.

Promofarma

According to the members of the jury, we are facing a “100% marketplace with very high levels of billing, merchants and number of references. Pioneers, an already mature eCommerce that continues to grow impressively«.

best ecommerce rookie

The best emerging online stores have been selected, those created in 2018 or later, and that have no complexes when it comes to competing with the most veterans of Spanish eCommerce.

Galician Star

"We launched ecommerce in just 8 days at the start of the pandemic (March 30, 2020), in order to deliver our products to customers' homes, since the online channel of traditional brands was collapsed", under this premise have been presented to this category, and our jury has valued "I think the business strategic turn is very brave and how they have come up to go to the online channel".

Frankie The King

«A beautiful national project, a different value proposition, a good product, a lot of love in everything they do, interesting growth and fantastic execution. It is a wonderful example to follow”, explains one of the members of the jury about this online pet nutrition store.

Velca Engine

This e-commerce of electric motorcycles has not gone unnoticed by our jury, which has highlighted "it is a success to be able to sell 50% online with this type of product".

Best Small eCommerce

One of the new categories this year, which seeks to recognize projects whose turnover has been less than one million euros.

Morpheus mattress

They define themselves as "a tiny ecommerce with many ambitions", and our jury seems to have liked those ambitions.

masaltos.com

«Great job of scaling this tiny ecommerce to what it is today and more with a very very niche product. Although he has little left as a child, they are getting "taller", highlights one of the members of the jury.

Turronesydulces.com

"They are an example of taking the sale of a traditional product to the online channel, maintaining its essence and direct contact even through digital channels."

Best Medium eCommerce

The second novelty of this edition, in this case we seek to recognize projects whose turnover in 2020 has been between one million and ten million euros.

Direct Pharmacies

As our jury explains: «There is so much competition and very big fish in the pharmaceutical sector, it is worthwhile that this small pharmacy has grown so much in 4 years. It is seen that they make very good use of all the tools that marketing offers them, putting efforts into SEO, SEM, social networks, YouTube, traditional media.”

I think and pets

This e-commerce of food and accessories for pets has been presented for the first time at these awards and has not gone unnoticed among the members of the jury for being a project that has grown 100% with its own resources and without external financing and for "its spectacular conversion rate which is undoubtedly linked to customer loyalty«.

tuvalum

Of this candidacy, the jury highlighted "its solid strategy based on international growth, professionalization of purchasing in a sector that requires trust on the part of the buyer and seller, providing the value of the intermediary with knowledge, have made it a benchmark for buying and selling of bicycles, displacing in a few months the general second-hand portals«.

Best manager of the year

This year this category stands out for Girl Power: three reference directives in Spanish eCommerce, which have led to the success of their online projects

Estela Ye, Aliexpress

«You must have character and firm decisions to assume the position that she holds. The guidelines that she indicated during the pandemic and running a company like AliExpress. » Evaluate one of the members of the jury about Estela Ye.

Marina Moya, Bolsalea

"Marina has been at the helm of Bolsalea for many years, making it grow and always thinking of new initiatives to provide better customer service", comments one of the members of the jury, adding "she deserves it for her support of the world of ecommerce in a disinterested«.

Sara Werner, Cocunat

"The origin of Cocunat is a real lesson in how to turn a barrier into a real success story," said one of the members of the jury about the CEO of this online store of cosmetics and hair products.

Best eCommerce 2021

The grand prize of the edition, destined to recognize the best among the best, will be disputed by these three ecommerces:

clicks

The jury has included this eCommerce among the finalists, of which they say that “when we talk about eCommerce, the classic eCommerce selling clothing or electronics always comes to mind. For me, it has a lot of merit to transform a sector as conservative as car sales, where users want to see, touch and try. Being able to sell second-hand cars online has a lot of merit, and the growth they have had in just 5 years, even more.”

Colvin

This has been a year of accelerated growth for Colvin in which they have delivered more than 10 million flower stems and thousands of plants in Spain, Portugal, Italy and Germany, figures that our jury has taken into account.

Freshly Cosmetics

For our jury, Freshly Cosmetics is “a young company with tremendous growth, a huge catalog with high-quality products. Always releasing news. They move very well through social networks and it is a company that cares about the environment and shows it in its processes and product and packaging material«.

Who helps us in Ecommerce Awards 2021

All this would not be possible without the collaboration of Club Ecommerce, which this year will share a location with its Digital 1to1 Winter event for professionals (in which we encourage you to participate)

For this edition we have the essential support of our sponsors. Doofinder, the smart search engine for ecommerce; Adyen, the payment gateway chosen by leading international eCommerces; and Rolando.Digital, the ecommerce Management, Automation and Optimization SaaS, will be our Gold Sponsor. Thus, the feed management tool for eCommerce Channable, the payment service provider Paycomet, the hosting company SiteGround, the logistics solution Celeritas and the payment tool Aplazame will be our Silver Sponsors. And finally, Boardfy, the price monitoring tool, will be our Bronze Sponsor. Thank you!

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