Fermented Cosmetics, the 'Beauty' trend preceded by its boom in food: what to expect from it?

If any phrase has been repeated throughout the pandemia, it was that we were not going to be the same.Focusing on beauty, which is what concerns us here, it is true that there has been an evolution in the way of understanding facial care.Cosmetic consumers have turned from intense routines loaded with multiple steps to a much simpler and more intelligent skincare with concrete objectives, such as protecting the skin from environmental factors (you can take care of it in intense cold times) or strengthen it and restore it.It is in this last goal where probiotics and prebiotics come into play, giving rise to the era of fermented beauty.

Fermentation is a traditional process that has been used for centuries in many gastronomies of the world, especially those of Eastern countries.From there, in recent times it has arrived in Europe and we have accustomed ourselves to terms such as Kombucha or Chucrut, preparations that already have a place in the diet of many inhabitants of the old continent.

But how is the process?Fermentation is the transformation that certain organic materials under.These enclosures induce the decomposition of the original material to transform them into much more powerful components.The objective of all this is to multiply good bacteria.

And when gastronomy has already benefited from this natural transformation of food, it is the turn of cosmetic products and everything indicates that 2022 will be its year.The process for these is essentially the same and acts as an enhancer for cosmetic ingredients.In addition, the concentration of nutrients and antioxidants increases to deal with the signs of aging, and also optimizes the penetration of active ingredients in the skin.And if all this were not enough, the substances that occur during fermentation prolong the life of the products.

Although there have always been cosmetic brands that have marketed this type of products, they were scored to a niche market.However, this 2022, this trend has aroused the interest of the great beauty conglomerates given interest in this consumers.And, according to the WGSN trend forecast, fermented beauty is one of the Beauty interests that are most expected to increase throughout this year.This means that you may have to prepare to see moisturizers based on kombucha or probiotics.

And while we leave the beauty giants who believe their strategy to introduce this new cosmetics in the general market, if you are one of those who like to go ahead, there are already several options in the market.For example, the Gallinée brand specializes in prebiotics and has launched a hair cleaner enriched with fermented rice water.There is also Innisfree and its fermented soy masks and whatmisa, with specialized products for mature skin.