Freshly Cosmetics becomes the best online store in Spain in 2021

For the twelfth consecutive year and in a ceremony held at the Palace of Carlos III of Segovia within the framework of the 1st1 digital event, which was also transmitted by streaming;The organization of the Ecommerce Awards Spain has announced on Thursday, October 21, the winners of the best companies and experts in the Digital Sector of 2021, in recognition of their merits and good practices in the development of disruptive and innovative strategies for the impulse and transformationof its companies and the Spanish digital economy.

The ceremony, which has become one of the main meeting points for the ecommerce sector in Spain and has had a concurrence of 300 attendees who did not want to lose the event of the year for the industry, has recognized Freshly Cosmetics as the"Better Ecommerce of 2021" from Spain.

"This achievement has been thanks to the more than one million customers and the more than 200 workers who work every day. Queremos decirles que este es solo el inicio, hay cuerda para rato y vamos a seguir dando guerra", señaló Salva Marshal, Communications & Corporate Press Manager de Freshly Cosmetics.

The “Ecommerce Awards Spain 2021” awards were given to the winning companies in each of the following categories:

With presence in 24 countries, for the jury, Freshly Cosmetics is "a young company with brutal growth, a huge catalog with high quality products.Always throwing news.They move very well through social networks and is a company that cares about the environment and demonstrates it in its processes and material of products and packaging ".

The company was recognized with the best award among the best. Recogió el premio Salva Marsal, Communications & Corporate Press Manager de Freshly Comsetics

The youth clothing brand launched its Banana Santa promotion last April on Instagram, coinciding with Holy Week, they gave a total of 360 sweatshirts, one every 100 seconds for a period of 10 hours.This means that approximately every two minutes they announced the name of a winner in the comments.

This strategy to offer a winner constantly, added to the need to mention a friend to participate, surely helped reach more than 1.5 million comments in the publication: almost 4 times the number of followers of the brand on the networksocial.

He received the prize on behalf, Emilio Márquez, member of the jury.

The jury has valued the perfect integration between its more than 75 physical stores, the app and online sale."The best thing is that from the app and Ecommer page you have access to all the items in all stores and retails, and they have SAC (customer service) and order tracking".

He received the Joan García Award, Cto de Buddy (group to which Miscota belongs).

Every day the Waste Warriors community through the Too Good to Go app can save surprise packs with the hospitality surplus and give a second chance to all those foods that have not been sold and quality so that they do not end up in thegarbage can at the end of the day.

Recibió Silvia Magán, PR & Waste Warrior de Too Good To Go.

One of the jury members pointed to this category "In one year translate the store into 7 languages? And in 2 moving from 1 % international sales from 2019 to 33 % in 2021? With these turnover volumes I take off my hat".

They received the Nicola Lavino, CEO of Naturitas, and Ignacio Riesco, CEO Interactiv4.

The jury has valued the proposal of this ecommerce: "Being the most competitive category, with the most tight margins, with a monster like Amazon in front, the growth figures of its Marketplace model are spectacular.They are a world successful case ".

He collected the David Morales Award, Marketplace Director of PcComponentes.

"Precious national project, different value proposal, good product, much love in everything they do, interesting growth and fantastic execution.It is a wonderful example to follow, "explains one of the jury members about this pet nutrition store.

He received the Pablo Renaud representation award member of the jury.

The company was especially recognized because "they are an example of carrying the sale of a traditional product to the online channel maintaining the essence of the same and direct contact even through digital channels".

He received the Fabián López Award, CEO of Turronesdulces.

From this candidacy, the jury has highlighted "its solid strategy based on international growth, professionalization of the purchase in a sector that requires trust by the buyer and seller, providing the value of the intermediary with knowledge, they have made it a reference for sale for saleof bicycles, unseating in a few months the second -hand generalist portals ".

He received the Ismael Labrador, co-founder and CMO/CPO of Tuvalum award.

This year it was a true honor to deliver an award for reference directives in the Spanish Ecommerce, a category that this year gave a lot of Girl Power.The 3 finalists deserved special recognition and the decision was complex, but the jury ended up choosing the CEO and co -founder of the Natural Cosmetic Ecommerce.

Explaining the decision, one of the jurors said that "the origin of Cocunat is a real lesson of how to turn a barrier into a true success story".

He picked up the Georgina Rifé representation, CMO from Cocunat.

From July 1 to September 20, more than 120 ecommerces companies presented their candidacy in the 10 categories available. Todas las candidaturas fueron valoradas por el jurado compuesto 28 miembros expertos en el panorama digital, que integraron:  Reyes Justribó, Directora General de IAB Spain; Llorenç Palomas, Head of Marketing & Growth at Doofinder; Miriam Peláez, Co-Founder & CMO PickASO; Alberto López, Head of Business Development at Adyen; Judit Escudero, SEM & Feed Management Specialist en Channable; José Ramón Padrón, Country Manager Spain at SiteGround; Carlos Sánchez, Director Comercial de PAYCOMET; Mónica González Ortín, country manager Axicom, Jorge Guillamet, Growth Director de Aplazame; Ana Asuero, Chief Product Officier de Bdeo; Sergio Simarro, Asesor de Marketing Digital & Chief Revenue Officer (CRO) en MagnifiCRO; Estela Gil, consultora de Marketing & eCommerce; Emilio Márquez, CEO del club de debates y negocios La Latina Valley; Jaime Mesa, Consultor Ecommerce & No-code; Cristina Jover, Consultora especializada en Comunicación, Marketing Digital y eCommerce en Sentido Comunicación; Pol Rodríguez, Director de podcast Planeta M; Lorena de la Balsa, Digital Marketing Manager & Business Developer at KSchool; Jordi Ordóñez, Consultor eCommerce, ponente y formador; Pablo Renaud, Academic Director en Universidad Ecommerce; José Carlos Cortizo, CMO & Partner de Product Hackers; Javier Valero, Director General de Celeritas; Jorge González, Country Manager at Prestashop; Ronan Bardet, Head of Growth de Digital1to1; Mónica Casal, CEO en Tandem UP; Rubén Bastón, Director de Marketing4eCommerce; que actuará de Presidente del Jurado, con voz, pero sin voto en los procesos de votación.

This twelfth edition has been organized and directed by Marketing4commerce in collaboration with Digital 1to1 and thanks to the support of outstanding brands of the Ecommerce sector such as Doofinder, Adyen, Roland Digital, Channable, PayComet, Sequra, Sitecound, Celeritas, Polazame and Boardfy.This year's winners are added to other outstanding companies and previously awarded such as Tiendanimal, Birchbox, Soccer, Tradeinn, Glovo, My Art Store, Masaltos.com, Hannun and Santafixie.

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