Freshly Cosmetics, winner of the eCommerce Awards 2021: meet the winners in each category

After so much work and so much expectation, the twelfth installment of the Ecommerce Awards 2021 was finally held, the reference awards in Spanish electronic commerce. This year we threw the house out the window: we returned to face-to-face with a super gala at the Carlos III Palace in Segovia and we added two new categories to our list of trophies. In total, 120 eCommerces were presented (40% more than in 2020) in 10 different categories. Freshly Cosmetics took the top prize, but there were also plenty of standout names we want to share.

For the gala, presented by the director of Marketing4eCommerce, Rubén Bastón, some of the main companies and experts in the sector have paraded, chosen in recognition of their work, their effort and their contribution to online commerce in a post-pandemic year that presented the challenge of maintaining the level of sales of the most restrictive period.

The ceremony could be followed both in person and virtually through our Twitch and YouTube channels by more than 300 viewers. All this deployment would not have been possible without the collaboration of Club Ecommerce, with whom we shared a location this year with their event for professionals Digital 1to1 Winter

Ecommerce Awards 2021 Winners

Let's start with the main thing: the complete list of Ecommerce Awards 2021 Winners: as you can see, both the winner and the finalists in the category of "Best Manager" are women. Congratulations.

“Best eCommerce 2021” in Spain: Freshly Cosmetics

Finalists: Clicars and Colvin.

Freshly received the award intended to recognize the best among the best large eCommerces (turnover greater than 10 million euros per year). After thoroughly evaluating the performance of the eCommerce specialized in natural cosmetics, the jury defined it as “a young company with brutal growth, a huge catalog with high-quality products. Always launching news. They move very well through social networks and it is a company that cares about the environment and shows it in its processes and product material and packaging.

The award was collected by Salva Marsal, Communications & Corporate Press Manager of Freshly Cosmetics who thanked the recognition and for the words received and was very excited: "This achievement has been thanks to the more than one million customers and the more than 200 employees of the company who work every day . We want to tell you that this is just the beginning, there is a rope for a while and we are going to continue giving war«.

“Best eCommerce Marketing Campaign”: Blue Banana Brand

Finalists: Platanomelon and Freshly Cosmetics

This category was defined by the work that the eCommerces carried out in the campaigns carried out between 09/01/2020 and 08/30/2021. The big winner was Blue Banana Brand, a brand that, as it says on its website "we don't try to sell you clothes, we sell you inspiration in the form of entertainment".

The jury has valued its great campaign focused on promotions with quality content and adapted to the needs of the moment: «The youth clothing brand launched its promotion Banana Santa last April on Instagram , coinciding with Easter, they gave away a total of 360 sweatshirts, one every 100 seconds for a period of 10 hours. This means that approximately every two minutes they announced the name of a winner in the comments.

This strategy of constantly offering a winner, added to the need to mention a friend to participate, surely helped to reach more than 1.5 million comments on the post: almost 4 times the number of followers of the brand on the social network", explained the jury.

He received the Emilio Márquez Award, on behalf of the winner.

“Best Omnichannel Integration”: Miscota.com

Finalists: ToysRus and QueraltóTo award the award for Best Omnichannel Integration of 2021, the The jury has sought to reward the company that has best known how to combine its presence in different channels to maximize its business. In this sense, the jury has valued the perfect integration between the more than 75 physical stores, the app and the online sales of Miscota.com, a brand that specializes in the sale of food and accessories for pets.

As the experts in charge of making the decision explained, “the best thing is that from the app and eCommerce page you have access to all the items in all the stores and retailers, in addition to having SAC (customer service) and order tracking.

The prize was collected by Joan García, CTO of Buddy, a group to which Miscota belongs.

“Best Transactional Mobile App”: Too Good to Go

Finalists: AliExpress and Futbol Emotion

The high conversion rates, the great usability and the optimization of the checkout, among other aspects, decanted this award in favor of Too Good to Go, an eCommerce that has become a banner against the fight against food waste. In the words of the jury: «Through the Too Good To Go app you can save surprise packs with the hotel surplus and give a second chance to all those quality foods that have not been sold so that they do not end up in the bucket of the trash at the end of the day."

When you want to emphasize a word in English, you simply say it louder than the other words in a sentence. In… https://t.co/nJmj2xpbFf

— Lawless French🇫🇷 Thu Jun 10 19:48:00 +0000 2021