Harry Styles launches a neutral gender beauty brand

(CNN) - Singer Harry Styles, known for his neutral gender clothing and his love for nail polish launched his own beauty brand called “Pleassing”.

The star announced the line through Twitter and Instagram on Monday, publishing a promotional image of itself with the legend "Find your pleasing" ("finds what satisfies you").

Harry Styles modeling the new range of nail polishs and their characteristic H and S rings.Credit: Pleassing

The vegan and cruel -free beauty line is currently composed of six products: four nail polishes, a double roller lip and eyes, and a facial serum.With prices ranging between US $ 20 and US $ 75, the products are available for online anticipated order and will be sent at the end of November, according to the newly released brand website.

"When we decided that pleasing would make beauty products, I wanted to be sure they were something that I would use," Styles said in a press release."I didn't want to make products to mask people, I wanted to make it stand out and make it feel beautiful.".

The brand makes its launch with four nail polish.Credit: Pleassing

Faithful to the neutral gender approach of the star in fashion and beauty, the models of the pleasing campaign include both men and women.A press release says that the brand celebrates "the multitude of unique identities in our community".

Pleassing also said that the line was inspired by the pearls, which Styles frequently uses, calling it an "ode to beauty that is in a simple shell".

Great article to start a UX/UI career 👇 https://t.CO/I6RFDWFVU4

— 🍪🌻 • 🍭 𝓝Ⓐℕ𝕠Ⓤ 🍭 • 🌻🍪 Mon Jul 19 05:46:53 +0000 2021

Styles, known for his fondness for disparate manicures, joins a growing list of male celebrities who have launched nail products in recent years, such as $ Ap Rocky, Machine Gun Kelly and Lil Yachty.Pleassing enamels come in four different tones and have names inspired by pearls: a white tone called Perfect Pearl, a pale pink called Granny's Pearls, a black enamel with navy blue shine called Inky Pearl and a transparent topcoat nicknamed pearly tops.

In addition to nail products, the line also includes a two -eyed serum for eyes and lips called Pleassing Pen.One end contains a gel for the eyes made with ingredients such as red blueberries and okra, while the other contains a marshmish -flavored lip treatment.

The last product is a pearly illuminating serum, which has moisturizing properties and can be used as a makeup base, according to the brand's website.In line with the aesthetics of the collection, it is presented in a rectangular bottle full of pearl -like white capsules.

Styles says the product is "inspired by the Japanese divers who collect pearls...No team, only with a network ".

The pearlescent light serum, inspired by Japanese pearl divers.Credit: Pleassing

"His skin looks so fresh, shining in the sun, and I wanted a product that gave that feeling...As if you've just arrived from the icy ocean, "he continued.

Speaking to Dazed magazine on the launch, Styles said he had worked in the line during the Covid-19 pandemic and revealed that there are more products to come.