The apotics of the perfumes: "The certificate positions us as an indisputable reference in the perfumery sector."

1. elEconomista

The Edition of the Report-Electonomist Certificate to Excellent Management has received more than 1 this year.300 applications, 61.5% more than in the previous edition.One of the 47 companies that have achieved the certificate has been the scene of the perfumes.

Perfume's apotics was born in 2011 after opening its first store in Mérida. Tras su buena acogida, la dirección decide comenzar la expansión del negocio a través del modelo de franquicia.It is one of the main sales and monomarca distribution franchise companies, they currently have more than 80 stores. Juan Antonio Almoril, Director Ejecutivo responde a nuestras preguntas:

What does your company do?

Perfume apotics is one of the main franchises for the sale and distribution of perfumery in Spain, it has more than 80 specialized stores.

In addition to perfumery, in the apothecates of perfumes we are experts in the sale of cosmetics products based on natural active ingredients, home setting, gift baskets...Our catalog is constantly updated with the latest developments to adapt to the needs of our clients

How have you lived in recent months?What have you done to survive the crisis caused by the pandemic?

The franchise sector, despite its undoubted growth in recent years, has not been oblivious to the health and economic crisis generated by COVID-19.However, in this context of uncertainty, from the apothecary of perfumes we have seen how the interest of many people for franchise increased, mainly motivated by the possibility of undertaking a safe and profitable business.

This is due to the adaptation of the business model to the interests of entrepreneurs, a comprehensive and continuous service to the franchise.

As for our stores, we have turned to our customers, adapting the services to the current situation, for example, allowing orders collection through our online store in physical stores or offering through direct contact with the store,Make an order to pick it up later, thus speeding up the purchase process.

@Morgreene @Maryschmich Use This Piece in Journalism School on How to Write A Human Interest Story with A Lot Of Heart.Bravo.

— Jack Goodwin Mon Jun 03 18:42:54 +0000 2019

Everything, respecting health and safety protocols;The measures are strict since the health of our franchisees and customers are a maximum priority for teaching at the moment.

The future we face with optimism.We are already distinguishing a new client typology, an evolved consumer who dedicates part of his economic effort to savings.This decreases your spending level and therefore also changes your purchase priorities, but not your needs.More than ever, quality products are chosen, innovative, with social awareness, in addition, obviously affordable;what we call -the intelligent purchase -.

For us that has always been our goal, it is what we have been offering since the beginning of the brand, so the reception, trust and satisfaction of our clients is so good.And it is even greater for this new type of consumer.

What does it mean for you to have received the certificate?

Nos sentimos muy orgullosos y felices de haber recibido el Certificado de mano de elEconomista, periódico económico líder mundial en español y de una de las empresas más importante en Información comercial, financiera, sectorial y de marketing, Informa D&B.

This recognition is the result of the competent service we offer in all processes.It positions us as an indisputable reference in the perfume and cosmetics sector.

Why did you encourage you to request the certificate? Has the process been hard/demanding?

We have been focusing on the Lifge Certificate for a long time.Test our procedures and protocols for an independent agency that accredits excellence in business management and overcome them was one of the challenges of the year.

El proceso para la obtención del Certificado CIEGE fue sencillo; el acompañamiento en todo momento del equipo de expertos de Informa D&B fue esencial durante el proceso de validación.

This objective achieved fills us with pride, but, above all, it makes us sure that the work we do all the professionals who form the pharmacy of the perfumes is adequate.We will continue working more illusion if possible for this project, without ever losing our origins, offer quality products at reasonable prices.