Marie Claire ► Trends in skin care 2022

In the last two years, the cosmetic industry has made an unimaginable leap. The pandemic and the effects of isolation caused people to turn to a deeper observation of themselves, where the interest in skin care was highlighted in the new quest for well-being. This consumer search is the springboard that drives the development and formulation of new products to meet increasingly specific and specific needs.

So what are consumers looking for?

Specificity-the belief that there is a magic formula that will solve everything remains behind. The search is on specific products that meet the needs that particular user has.

Effectiveness-we talk less and less about concentration of assets because we know that more quantity does not mean more effectiveness. The important thing is to know about the bioavailability of these, which is equivalent to the biological value of the mechanism of action.

Scientific support-the focus is on scientific development and support for in vivo studies. Knowing how and why products work and act is essential.

Personalization-as each skin is different and each has its own particular needs, the choice of specific products adapted to each person's lifestyle is one of the top trends for 2022.

Proven results-more and more attention is focused on products that are dermatologically tested, containing ingredients with low allergic reaction and approved by the regulatory offices of each country.

Inclusion and diversity-Skin care is no longer exclusive to high-resource mature women. Industry and consumers understood that the benefit of healthy skin is for everyone. From the youngest, seeking to prevent and treat age-specific conditions, to older men and women who understood that the time to take care is now, and adults increasingly interested in combating the advance of time.

Marie Claire | Tendencias en cuidado de la piel 2022

Cosmetic science, attentive to needs, introduces products that meet current demands. These are the assets and the new star technological developments of 2022:

Assets that restore skin during the night. At this time, skin repair mechanisms accelerate and are ideal for enhancing treatment. An asset derived from methanone is one of the latest developments capable of balancing excess cortisol (stress hormone) and helps combat collagen loss and skin tuning.

Assets for the treatment of vertical wrinkles. He's one of the most wanted. Regardless of age, many people present these lines of expression, brows, nasogenian folds, and so-called puppet wrinkles that harden the traits and make them look older than they really are.

Concentrated assets. Each skin is unique and needs a tailor-made treatment. That is why there is an increasing tendency to look for more specific products.

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Assets that accompany natural processes. The latest in scientific research is about the circadian rhythm. Numerous studies support the importance of biological activity in periods when we are awake and asleep, and the way in which the body's biological clock responds to light and darkness. These cycles are reflected in the appearance and manifestations of the skin.

High efficiency and precision assets. Technological support is paramount in the transport and release of assets.

0 cosmetic drone: an intelligent double-layer capsule that makes it possible to precisely select the target area and release the specific assets there.

0 Bifunctional vitamin C molecule with greater penetration and effectiveness.

These are undoubtedly the assets and products that will resonate strongly throughout 2022. For us, every skin is a world, and it needs specific care. That is why it is always essential to consult with a professional who advises and indicates what each person requires, according to the needs of their skin and lifestyle.

Recommended by Natalia Achitte, Technician in dermatocosmiatria and Corporal aesthetician, Professional trainer of Lidherma.

Assets that restore skin at night: science night reset formula

Assets for the treatment of vertical wrinkles: Dherma Science Advanced formula of Lidherma contains a unique function asset on vertical wrinkles.

Concentrated assets: Lidherma's concentrated assets line (such as formula Argireline, formula Bioceramides, formula Nicotinamide, formula DMAE) are exponents of this quality.

Assets that accompany natural processes. As an advance, in the company, we are working on the development of a new line that mimics the effects of day / night repair.

0 cosmetic drone: Dherma Science eye drone Technology.

0 Bifunctional vitamin C molecule: radian C Brightening Serum from Lidherma is one of the products that contains it.