Natana Cosmetics is "Conscious Beauty" committed to education to make a better world
In October 2021, Natana Cosmetics emerged in the panorama of cosmetics, a natural, vegan, effective and high quality brand that has been opened in the sector.Its portfolio includes its own formulation products sustainably that incorporate assets extracted by circular economy of the grape ferments in the elaboration of wine, and in collaboration with the Vins Workshop winery in the Empordà.
The brand is committed to being recognized in the sector of the so -called conscious cosmetic or "Conscious Beauty", a movement that is based on the will to have a positive impact on society and not only who consumes it.And that is why Natana Cosmetics plans to design corporate social responsibility projects related to their values.
The Native Digital brand feels especially sensitivity with everything that has to do with people and sustainability, “hence we have decided to adhere to the UN sustainable development objectives by 2030.We are motivated to promote education projects that aim to reduce school abandonment in nearby disadvantaged fields and our community, ”says Roger Guasch, co -founder of Natana.
Aids aimed at Nanatana Cosmetics Education programs adheres to the UN Sustainability Objectives, but especially the objective 4, which is quality teaching."We understand that education is the social elevator, and therefore one of the reasons why we work tirelessly that our business project is successful is because we want to dedicate part of our turnover to education projects," says Roger Guasch.
They will start in Barcelona and have already raised a project this year in the Barrio del Raval in Barcelona since Roger Guasch is a great connoisseur of the area since he was born and lived for almost 30 years in the Gothic neighborhood of Barcelona."Subsequently, our will is to develop projects in different Spanish cities," explains Laura Berzal, co -founder of the brand.
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From Natana we seek to “democratize cosmetics '' because“ we believe that good cosmetics is synonymous with health and well -being and at birth as a digital native brand we will arrive in a simple, fast and comfortable way to the final consumer with very competitive prices in products of very veryHigh quality, ”says Laura Berzal.
On Natananacida officially in Barcelona in 2021 as a digital native brand with its own e-commerce, it is a cosmetic and personal care company framed within the movement called Conscious Cosmetic or “Conscious Beauty”.
The project, which has been designed since the beginning of 2020, is led by its two co -founders, Laura Berzal and Roger Guasch.Berzal treasures a long marketing career.His motivation in using natural cosmetics and at the same time is effective, was the initial basis of the project he has developed with Guasch, who has extensive training in the field of chemical engineering and has been linked to the pharmaceutical and cosmetic sector during hisProfessional career, as well as a long experience in business management leading significant projects.
Next to them there is a professional team that has allowed to elaborate their own formulas and obtain their first natural asset from the circular economy.Natana launches its first six products in October 2021 and with a forecast to follow in 2022 with eight other products to quickly expand its offer.
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