Natura presents “Natura Friday”

Before the traditional date of consumption and discounts is approaching, Natura promotes its own edition: Natura Friday. As of November 26, the company launches the "buy and donate" campaign, leading its only non-cosmetic line, Creer Para Ver, and accompanying the schools supported by the Instituto Natura, the non-profit organization that expands and deepens the scope and impact of Natura's social investment in education.

In 2020, the Natura Institute celebrated a decade of operations in Brazil and began its expansion to the Latin American countries where Natura is present. Each country maintains its strategies aligned with local needs, but the objective of promoting the improvement of public education is shared by all. To achieve this objective, the Institute relies on the resources of Creer Para Ver, marketed by Natura and by beauty consultants, which allocate the proceeds from the sale of their products to support the implementation of educational policies in Argentina to guarantee the initial literacy and transform secondary school, and in the comprehensive development of Natura beauty consultants and their families.

Natura decides to name this event Natura Friday and, under the slogan "your purchase matters to another person's world", for each product from the Believe to See line that is purchased, the company will donate another to schools in the network of learning communities that the Instituto Natura accompanies.

“From one of our causes, Every Person Matters, we seek to promote diversity and equality and embrace the social leg that implies triple impact, a business model that we have at Natura since our beginnings. That is why on this Natura Friday, in addition to discounts and special benefits, we seek to go further, with the aim of continuing to promote consumption with a cause and working for the education of our country through Crer para Ver. In this way, We bring this date to the fore but with a social cause involved. Because we cannot make change alone, but all progress is more fruitful if it is collective”, explains Santiago Del Giudice, Ecommerce Manager of Natura Argentina.

In addition, during Natura Friday, the brand will have other benefits on its website: up to 50% discount on more than 250 perfumery, makeup, face and daily care products; free shipping on purchases over $5,000, free samples on all products, flash sale promotions for a limited time and a discount wheel.

Natura Friday proposes a different relationship with the consumer, since it makes it part of the possibility of supporting in first person a much bigger cause that is behind it, such as support for learning communities. In this way, a circle is generated in which Natura, the consultants and consultants, and consumers come together with the same goal, redefining the e-commerce event.

For more information on the selected products, visit: www.naturacosmeticos.com.ar/c/natura-friday.