Natura, the preferred Latin American brand in the region
For years, the communication of Natura, a Brazilian brand in the cosmetics industry , has revolved around its sustainability projects that have paid off, as it is one of the favorite brands in the region.
According to an analysis by Talkwalker, a social media and internet analytics company, in conjunction with Interbrand, this is one of the most preferred iconic brands in the region this year .
According to the report, not only has it fulfilled in producing cosmetics that carry a message of sustainability and triple impact (economic, social and environmental) to every part of the world, but it has also managed to position itself over the years as an iconic brand. and dear around caring for the environment and social awareness, especially linked to issues of gender equality.
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During the first quarter of the year, sales of Natura & Co (which includes Avon, Natura, The Body Shop and Aesop) reported a growth of 25.8 percent, reaching a figure of 9.5 billion reais.
Other brands that are among the favorites of Latin Americans are Lego, Nike, Apple, Netflix, among others.
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