Praise of ugliness |Page 12

What is beauty?Just responding this we could talk about ugliness.And they forgive that I get into these tilingos issues, it is that summer and the beauty of the bodies arrived, or their absence, it imposes itself.In summer, if there is no beauty that is not noticed.But what is beauty?

Beauty is a canon.An imposition.A dogma.A construction.And while it is a concept that changes culture in culture, one always prevails over the others.When we say that a person, a sculpture, is beautiful, an ideal composed of curves, colors, features is drawn in our minds.That's beauty.

But who imposes the beauty model?No one and all.From the twentieth century, it was surely the advertising that exercised a predominant role when imposing the "beautiful".And it is advertising that breaks those codes to install others.Not always for noble reasons, obviously.

Beauty is a concept in a state of permanent review.Before, Bella was the stuffed woman, a model that was replaced by the extremely skinny woman, even anorexic.Maybe you had to sell the same jeans to all and that solved the problem of the sizes.Because beauty is also a business.

While men had hair.The bares renegade more at the time of loving dribble.Now being peeled is sexi (if you have muscles, to the Jason Statham, better), change perhaps driven by actors who helped break barriers.

To ugliness we must recognize that he encouraged change and see side B of things."What matters is that it is sanito," grandmothers said when the baby was rather faithful.And that "is ugly but I like it because it has a good humor and is intelligent," he stimulated that many read books and learn to tell jokes, although it is still easier for them to leave you as ugly than by gross.

Now the novelty is the people who no longer expect the fashion opinion and have begun to spoke deliberately.I refer to those who tattoo, cut their hair and dress up to vomitive limits, as if looking to be part of a "tribe of ugliness".You will say that it is wrong that I tell someone ugly by a haircut, but you cannot define something like beautiful or ugly according to a non -existing fee.And while this novelty of shaving seeks to install another canon, they are not things that are achieved by isolated impulses.

In addition, the canon is always in force.We accept it when the expression escapes "is more beautiful than before".And for something the media talk about the fashion of "feism" (XL magazine), accepting that there would be a fashion of "binding" (my neologism).

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— Steve Bohnel Fri Apr 05 21:13:46 +0000 2019

Today, shave (and not look ugly, even if one is tattooed to the ears and with a hair cut by a butcher) seems a triumph against the "dictatorship of the image".Maybe it's a personal triumph.A rebellion to one of the most consolidated social norms.But at the same time it is another imposition, another parallel fashion and, obviously, another business.

And, in addition, "Feism" is a global, foreign movement, that is, imposed by another type of advertising or alternative fashion.That is why big brands produce "ugly" and face clothes.If you want rebellion you must also pay it.When companies echo social changes, it must be suspected, not foolishly rejoicing.

Seen from politics, it is probably more than another chapter of the division of society into increasingly small tribes, agglutinated for very diverse reasons, even bizarre (embankment, specism, anti -vaccines) to which it will no longer be possible to join them againUnder a transformative ideology: left, progressivism, etc..

Not to mention revolution, although there are those who believe that turning their backs on one of the taras of society, beauty, is revolutionary.Differentiating by a fee of feism before the dictatorship of binding is a cosmetic issue (never better).It's how to say: I can't change the world then I change myself ugly like mona.

There appear the companies that abandon the prevailing beauty model (those curves, colors and features I referred to) to install alternative models, imperfect, people who look almost like one, did they see?Remember Benetton's advertising.That, that many see how a triumph is actually a defeat.It is the system transforming rebellion into a business.Barbie and Ken tattooed (which do not exist, but will exist) is the market creating a marketing for rebellion.

In "No logo" Naomi Klein calls him Marketing of Diversity."Instead of creating advertising campaigns for different markets, campaigns could sell diversity to all markets at the same time".And it ends with a great definition: the market proposes the "flavor of the rainbow".

Beyond that, it is nice to me.Innocent and harmless but nice.Maybe one day of these tattoo and get muscles to the vin diesel.Why not.And as long as we are still waiting for the great changes that favor us, others change things when they feel like we paint their nails and cut our hair.

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