Smart Beauty: how to improve and optimize your beauty routine

Simplify, save steps and take care of the environment. Increasingly, products for daily beauty care routines are joining this movement proposed by intelligent cosmetics. That is why the market began a few years ago to develop the so-called multi-benefit or multifunctional products, so that beauty routines become simpler and more practical, adapting to the dizzying lifestyle that sometimes leaves us with no time to take care of our face. and body.

Leaving nothing to chance, rigorous efficacy and safety studies in the industry "allow substances with different actions to be combined in a single formulation, which is how we find products of all kinds with these qualities, from shampoos with softeners to creams, emulsions and moisturizing, emollient and antioxidant serums that in turn contain sunscreen”, explains Dr. Cristina Pascutto, dermatologist and adviser to Sidus Dermocosmética.

And the list goes on, because there are micellar waters that cleanse, hydrate and tone. Colored sunscreens that allow us to be made up and protected from the effect of UV rays, formulations that can be placed on the face and even on the eyelids, day and night. Lipsticks that moisturize and give volume and mascaras that add emollient oils.

To measure

When choosing skin products, it is essential to consult a specialist, who will surely consider the skin type or if there is rosacea or acne, for example. Textures also weigh: light or more emollient creams, serums, lotions, emulsions or gels. In addition, “the lifestyle: if we exercise frequently and what kind, if we have many outdoor activities or if we spend a lot of time in front of a screen and in spaces with artificial light, if we put on makeup daily or only on special occasions and, in these times of pandemic, if we use the face mask for several hours in a row, ”recommends Natalia Achitte, dermatocosmiatry technician and Lidherma trainer.

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The multifunction formulas not only seek to save time but also provide a practical and comfortable solution at the time of its application. A student of the subject, Lic. Paula Schaievitch, chemist and director of Icono Cosmética, adds that these new developments “seek to resolve more than one sign of skin involution in an active principle. The trend is towards formulas with few active ingredients, more concentrated and multifunctional”.

The basics

With so much offer and variety, how to choose the right products for our routine? Without stressing us out, the beauty treatment should follow three steps, starting with skin hygiene, followed by a gel or serum. These vehicles provide assets but lack emolliency. They are used to nourish in depth. One or two minutes must pass between each step to ensure that each product penetrates and acts.

Finally, for the choice of cream or emulsion, it will be necessary to consider if the skin is dry, tight or red, the ideal is a product whose composition has a percentage of oiliness, such as butter, which forms a protective surface film . If there are enlarged pores or shine, emulsions will be the best option. And, for combination skin -the majority- the best will be emulsions rich in lipids.

Stars of the moment, the lotions are applied at any time of the day. They mist at a distance from the skin to neutralize oxidation, soothe, comfort and moisturize even over makeup. They are suitable for all skin types. Few steps but just as effective. When it comes to beauty, simplicity is key.

The ritual

With clean skin, applying skin care products with just the right maneuvers enhances the benefits and allows us to connect with that very personal ceremony. Paula Corva, pharmacist specialized in cosmetic chemistry and Brand Manager of Idraet, recommends sanitizing and toning to restore the skin's PH, applying a concentrated serum and, finally, adding the appropriate cream. How?• With gentle upward strokes over the face, neck and décolletage, slowly increasing the intensity.• On the décolletage and neck, the movements should be circular and ascending.• Placing the index and middle fingers in a V shape, the chin is massaged upwards, alternating the right and left sides. • Accompany with circular movements on the cheeks, always upwards. • Ironing the forehead and between the eyebrows with the palms of the hands alternately, left hand and right, always ascending.• To finish, very soft touches are made (taps with the fingertips) around the eyes and lips.

at Carina Etchegaray

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