The latest Chanel in facial care that (we predict) will sweep 2022

Coco Chanel visualized in 5 his luck number and one hundred years after a resounding success of the most famous perfume of all time we can say that the prediction was not bad.To another number the Maison is entrusted in 2022, which starts with its most ambitious facial project: No. 1 of Chanel, a line of nine products -Serum, cream, eye contour, lotion, wearing removal powders, makeup base, balm for balm forLips and cheeks, facial mist and even scented water!- Based on the properties of Gabrielle's favorite flow.

After the red camellia

It is November, Puente de la Almudena in Madrid, working day in Paris, a city to which instyle travels to know in first a line hidden so far under a false name to avoid leaks (we only know that it is treatment).To open Boca, in a room in semi -cureness the “open skies” of Chanel, Outdoor Laboratories - including Gaujacq, in southwest France, chosen to cultivate camellia due to its microclimate - that have becomeThe quintessence of the firm's investigation.After the immersion, a whole exercise of peace, we cross a corridor transformed into a visual installation that displays, as in a psychedelia game, a garden of red camellias that flourish before a spectator.Petals are raining.Or so it seems.

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At the next stop we are received by Nicola Fuzzati, director of innovation and development of cosmetic ingredients, and Sandra Forestier, at the head of the Department of Biological and Clinical Research of the firm."We discovered that the" El Tsar "Japanese camellia contains a high concentration of protocatechic acid inside its petals, a molecule that had not been seen in other camellias analyzed by Chanel's scientists in the last twenty years, known for their propertiesAntioxidants.It is able to protect the vitality of the skin by controlling the first stage of aging, ”says Fuzzati, first to speak and who gives the word to the biologist.“We have been working with the University of Natural Resources and Life Sciences of Vienna for almost ten years and we have found a mechanism involved in the vitality of the cell, senescence, which in the medical field offers formidable perspectives to treat aging andlive longer and, the main, with more health.The transfer to cosmetics is hopeful, ”says the expert.

Senescence has turned out to be a promising scientific field from which to focus aging.“Normally, healthy cells can divide an unlimited number of times and then eliminated naturally.At the beginning of senescence they stop dividing but do not rule out and remain in the tissues.Some scientists call them "ghost cells" or "zombie cells".We accumulate them when we age and cannot send messages to healthy cells.It is a domino effect, propagation, where the impact of our lifestyle and environmental factors can accelerate this process, ”adds Sandra Forestier.

In the laboratory, the researcher works on cellular models.“They are very useful to perform in vitro tests and evaluate the effectiveness of plant extracts we receive from the Nicola Laboratory (Fuzzati).We developed some who imitated the first stage of aging.The Red Camelia extract was the most powerful to prevent it, since it limits the entry of cells into senescence, which causes them to remain healthy for longer, restoring their vitality, ”reveals.

Holistic and sustainable

After the explanations of scientists, we enter a kind of greenhouse where we discover what, in addition to a promising launch, is a sustainable approach to beauty to beauty.From the red camellia everything is used (in the serum to 75% of the ingredients come from the flower): yeasts, petals, seeds and even the shells of the latter, with which the cream cap has been manufactured (it isrechargeable and its glass jar has been removed half of its weight).Ceful cellophane has been eliminated, plastic and paper brochures and inks that are stamped in glass have been reduced are organic.As for the formulas, the holistic is pursued, a sensory pleasure that materializes in nine products among which there is makeup (a base and a very pleasant and very flattering balm for lip and cheeks) and even a scented water with revitalizing properties.