These are some of the certified beauty brands that Don't test on animals.

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Senate of the Republic approved bill with which the testing in animals is prohibited

La campaña del conejo ‘Ralph’ que lideró Humane Society International visibilizó la crueldad animal que existe hoy en día en la industria cosmética e hizo reflexionar a muchos consumidores sobre si las marcas que ellos utilizan testean o no con este y otros mamíferos como los ratones o los monos, entre otros.

In total, according to data from the British Union against Vivisection, more than 115 million animals are used in cosmetic tests per year.These are used as ‘guinea pigs’ so that people can apply products without any risk;However, many end up dying due to chemical substances.

Despite this problem, the countries that are prohibiting the Animal Testo are increasingly.At present, more than 40 and Colombia are counted in 2020 in the first in Latin America to prevent this type of evidence.

Thanks to Law 2047 of August 10, 2020, which promoted the representative to the Juan Carlos Losada Chamber, it was forbidden to perform cosmetic tests in animals in the local field.However, four years are still missing for the implementation to be completed.

How to know if a brand is free of animal testing? Companies also have more and more awareness of this problem worldwide and give up animal abuse by using other methods to test their products.There are several organizations such as Peta, Leaping Bunny or the NGOs Protejo where people can see official lists of companies that do not test with animals.

Generally, companies that are certified by these organizations or others such as Cruelty Free International or Choose Cruelty Free use in their packaging a seal that says "Cruelty Free" (free of cruelty).This is a logo in which the image of a rabbit appears.However, we must learn to differentiate between those who are official and those who do not.(See graphic)

The contrasts

Why are there brands that have no official stamp but say they are free of testing? There are certified brands like Cruelty Free that do not print the stamp on their containers.According to Queupumil, the most common cause is because cosmetic companies plan labels with several months in advance, so it is usual not to see a logo printed on a brand that obtained the certification recently.

On the other hand, in the case of brands certified by PETA and Choose Cruelty Free, the use of the seal is optional.Finally, in the case of protection and cruelty Free International all its certified brands must incorporate the stamp into their containers.

Likewise, for many local companies, having one of the official stamps has a monetary cost and associated work.Therefore, it may be that some brand has not yet considered having the certification.In addition, others say that demonstrating that the entire supply chain is free of animal cruelty is a complicated process that implies verifying from the external suppliers to the laboratories.

What brands are certified as free of cruelty? In the Colombian list of the Peta International Organization, some brands that can be found in the country such as Biogar, Butter London, Bys Cosmetics, Laura Sánchez Makeup, Matricaria, Moira Cosmetics, Natura, or Boticário, Paula By Pautips, Pure Chemistry, Republic Nail, Seytú Cosmetica, The Cream Lab, or Vivri, among others.

“We make an invitation to the conscious purchase, to more and more consumers that through their actions generate a positive impact on society and the planet because you can enjoy beauty and high quality products without mistreating theAnimals, ”said Juan Camilo Padilla, Natura Sustainability Manager, a company that has not carried out tests in animals since 2006.

The nonprofit organization protects you, which is the only one in Latin America that is dedicated to certifying brands, it also has another list.This appears up to 50 companies that people can find today in stores such as success, Falabella or Jumbo, in specialized stores such as Blush Bar, Cromantic or Fedco or that have online sale.

Here you can find some such as Anastasia Beverly Hills, Becca, Burt’s Bees, Cake Beauty, Catrice, Covergirl, Dove, E.L.F, Essence, Herbal Essence, Miis Cosmetics, omnitural, Orlane, Sedal, Smashbox Too Faced or Yuya, among others.(See graphic)

In addition, others such as Biogar, Bys Cosmetics, Natura, Laura Sánchez, or Boticário, Paula By Pautips, Pure Chemistry appear in these two listings. The only Colombian company certified so far by the protection is the Paisa Miis Cosmetics company.“We have our own brands.We are dedicated to the trade of cosmetics and our focus is to sell to wholesalers and distributors, ”said Laura Moreno, company marketing coordinator.

What other brands do not test in animals? In the local field you can also find other brands such as Deplant or Dermanat that do not test but at the moment they do not have a certificate.“We do not handle tests in animals in any phase of the development of the products, that is, or in the approval of the ingredients, or in the formulations or in the finished product.However, we do not have an official certification of "Cruelty Free," said Estefanía Arango Dávila, Dermanat Laboratories manager, who said that consumers are increasingly conscious and demanding.

Since Deplanta, a company that sells beauty and personal care products or makeup that was born three years ago, said they do not test in animals.“The products are not tested in animals;We tried them in ourselves and in friends or relatives.Our ingredients are framed in INCI regulations as plant products for cosmetic use.There is increasing awareness of self -love, taking care of ourselves out and protecting the planet, ”they said.

Avon clarifies that their products are not tested in animals after controversy in networks

También, una de las compañías que salió a paso de los comentarios en redes sociales que cuestionaban las marcas que son crueles con los animales fue Avon, quien seguido de la polémica del video del conejo ‘Ralph’ aseguró que no testea en animales desde hace más de 30 años.

What other tests can brands do? To evaluate the reactions caused by the chemical substances with which they manufacture their products, there are different alternatives in laboratories such as cell crops, healthy human tissues that are donated by volunteers, computer models that are alreadyThere are today the heart, kidneys or skin, among others;or studies with volunteers that allow more precise results.

For example, Natura told LR that since 1998 she has developed more than 67 alternative methodologies to evaluate the safety of her products in association with Brazilian and international universities, and research institutions.

Among them, highlighting the use of silicon tools (software capable of predicting how dangerous an ingredient can be based on its molecular structure) and 3D model of leather and cornea equivalent, which allow investigating irritation and allergies without testing in tests inanimals.

“In recent years, skin models have become increasingly complex, increasingBiological related to skin health and scalp, ”said Padilla.

Likewise, in association with the University of Sao Paulo, Natura brings the impression of three -dimensional tissues (known as bioimpression).This technology allows the production of skin models with greater structural complexity that further increases the company's ability to analyze the safety and efficacy of the natural ingredients it uses.