"do you accept cookies?": Almeria merchants' campaign goes viral

A woman walks into a store, look, and when she's already decided to buy, the shoes blow up like magic. "Antonia74, from Cartagena, has just bought it," says the seller to an ojiplastic customer in this parody of the things that will never happen to you in your local trade, the slogan that brings together the eight sketches that form the campaign to boost local commerce that is triumphing at the national level.

It was presented by the Association Almería Centro at the end of last October and has run like gunpowder. Above all, it is between traders' associations from other provinces, which, like the capital center, defend physical purchases against large online sales platforms. "we have been surprised by a great impact at the national level. We have been asked to be able to use this campaign associations and merchants from all over Andalusia, from the Basque country, Alicante, Ciudad real... "explains with this wide etcetera the manager of Almería Centro, Carmen Sánchez Góngora," very happy for so much dissemination ", that has also led the association and its campaign to the press at the national level with interviews, in addition, on television networks like the Spanish one.

Part of the success is due to the initiative's approach. It's not about attacking sales via the Internet, "I sell online myself and almost all shops in the center have an online shop," but about "valuing the advantages of physical shopping," says the President of the Trini Villegas association, who has an impact on them: "you can see, touch and test yourself, you have good personalized attention and, on top of that, Almeria has a wonderful climate to walk the streets and give life to city centers."

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These messages have been praised with a large dose of humor, reflected in the sketches devised by creative Machinery agency and starring actors Kikín Fernández, Antonia Triviño and Saúl Tijeras, which give life to usual online situations that would be perpentic if they happened in a traditional establishment. Because "what would happen if your clerk stayed 'stopped' for lack of coverage, or if you had a reduced time to buy?, do you get a captcha or sign the privacy policy, or that you buy it but you won't have the product until 24 / 48h?"

Some of the questions raised in these videos, whose claim is to "convey the advantages of the establishments of Almería Centro by contrasting them with the usual situations of online shopping", say the representatives of the traditional Almeria trade, who admit that this campaign "has had greater recognition at the national level than at the local level," says Sánchez Góngora, to whom "the tendency to throw stones at our own roof, because the centre of Almería has life and is full of much commerce, and good trade", points out.

The President of the Spanish Confederation of historic Helmets, José Manuel Bello Rey, who also presides over the Compostela monumental open shopping Center, has added his congratulations to the Almerian collective for this campaign that has an impact on the dynamization of the historic capital center.