Dr. Martens leaves Argentina and auctions boots and shoes at 50%

The iconic brand Dr. Martens leaves Argentina and auctions boots, boots and shoes at 50%, as announced through their social networks.

The recurring lack of stock that made products unavailable due to import restrictions was one of the many reasons that led the Dr. Martens footwear brand to close its stores and leave Argentina.

The first alarm signal appeared a few months ago on social networks when the brand announced the closure of its online channel, where it had published its local catalog. At that time, it still invited people to shop at the Unicenter, Alcorta Shopping and Palermo stores.

But today you can also see a publication in which he announces a "Sale" in his Palermo store due to "final closure". And the mouths of Unicenter and Alcorta would no longer be working.

The British firm had opened its first branch in the country in 2015 and had four exclusive stores, one in Palermo and another three in shopping malls: Unicenter, Alto Palermo and Alcorta. In addition, he sold his products in an online store.

The history of the brand

The brand, in its beginnings, was created in the postwar period by the German doctor Klaus Martens, who while recovering from a broken foot created an air-cushioned sole (before the only sole that existed was leather) to heal more easily. Martens partnered with an industrialist and put the brand on the market. By the 1960s, the brand had become a fashion icon.

The departure of Dr. Martens expands the list of international firms that have decided to cease their local operations. In 2020, among others, international companies such as the Chilean Falabella, the American supermarket chain Walmart (it was sold to the De Narváez group) or makeup stores such as Urban Decay left the country.

Another sector affected was the airline industry. In addition to Latam, which ceased its cabotage operation, companies such as Air New Zealand, Emirates, Qatar and Norwegian also interrupted their local flights.

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The Alicorp group also announced its departure

Weeks ago, the Peruvian group Alicorp, which manufactured cleaning and food products, decided to sell its company in the country. In this way, and after 13 years of his arrival in Argentina, he joins the companies that decided to abandon local operations.

The transfer took place through what is called a "management buyout", that is, when the top leadership of a company is the buyer.

In this way, Alicorp, better known for cleaning brands such as Zorro and Plusbelle and Okebon cookies, was acquired by a group of local businessmen headed by Jonathan Gerszberg, who until today worked as country manager of Alicorp Cono Sur. Now, the manager will become the CEO of the acquired company.

The company will continue to operate with its entire local production structure, which is made up of the three plants it has in the country, located in the towns of San Justo, Garín and Morón in the province of Buenos Aires.

In addition, it will retain ownership of all its brands for the Southern Cone, including Plusbelle, Campos Verdes and Limol in personal care; Zorro, Limzul, Federal and Suave in home care and Okebon Leche, Girotondo, Panal, Molino Natural and Brios in food.

In the statement to the Lima Stock Exchange, Alicorp said that they are in the process of determining the impact on the results of the closing of this transaction. An "approximate summary of said impacts" shows a loss on the sale of a subsidiary of 206 million Peruvian soles, which at the conversion of this Friday represents 50.5 million dollars.

In addition, the company reported a "reclassification of the accumulated loss of the exchange rate conversion effect and the adjustment for inflation of another 34 million soles (US$8.3 million).

Alicorp, which also has businesses in Brazil, Colombia and Ecuador, did not explain the reasons for the sale.

Rating: Adrián Suar made a drastic decision after the historical failure of this program

He had arrived in the country in 2008, through the acquisition of The Value Brand Argentina, owner of the Jabón Federal, Zorro and Plusbelle brands, among others, for US$65 million. Two years later, in 2010, they bought the Okebon cookie brand, which was owned by Argentine capital.