The business of selling Colombian products in Venezuela
In the place where Neisa Palma worked, they first sold clothes and footwear, but seeing that that no longer left the expected profits, they decided to change and now offer Colombian products, which today are booming, not only in border populations, on the Venezuelan side, but also much further, as in San Cristóbal, capital of the Táchira state.
According to this woman, the initiative to expand the commercial offer emerged from the crisis because “since 2015 Venezuelan products are almost not achieved, so we begin to offer Colombian merchandise to expand the business and now, although the Venezuelan offer has improved, thepeople got used to the Colombian product ”.
Products preferred by Venezuelan buyers are liquid milk, wheat flour, rice, toilet paper, detergents, perfumery and medications, as could be established in different points of the border.
This situation shows that smuggling changed direction.Until a little more than five years ago CúcutColombia to Venezuela.
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