Emporio Armani firm celebrates its 40 years

The jeans represent the democratization of fashion, "said Giorgio Armani on this iconic garment.And it is precisely that material, the denim, one of the fabrics on what has been built the peculiar DNA of Emporio Armani.

The Italian teaching, characterized by its persistent and urban style, is celebrated.And this 2021 is 40 years since its revolutionary launch in 1981.A "too democratic" firm, as stated at the time, that has been able to adapt to current fashion wearing a young and irreverent audience that continues to worship the logo, experimentation through unexpected materials and powerful silhouettes, in whichThe tailoring - characteristic of the designs of Giorgio Armani - occupies a privileged place.

His marked link with sport, sustainability, music and city convert Emporio Armani into a unique cocktail in fashion in which ingredients vibrate with the same tune.On this occasion, Barcelona puts the melody to the Italian firm with the inauguration of its new 'Flagship Store' in Paseo de Gracia, 47.A city that has been chosen as 'set' to celebrate these four decades of success, which began with a historical milestone in communication in 1984: a great advertising fence dominating the Via Broetto, in the center of Milan.

We could say that today that advertising fence is the city.Ysus protagonists - Mireia Oriol, Carlos Cuevas, Laura Hayden, Iván Casabò, Martina Matencio and Joan Palà - that perfect and harmonious mixture that has marked the rhythm and building the DNA of Emporio Armani, with its mythical Eagle logo flying out without fear of fear ofthroughout these 40 years.Do you want to discover it for yourself?

Carlos Cuevas

Una alianza de cine

The Catalan actor adapts the codes of traditional Armani characteristics to a look that works perfectly both in work environments and in times of leisure.And it is that the trio of garments composed of the jacket suit, the hoodie and the sneakers - also known as Casual Business - has been one of the Young People's favorites for several years.

Mireia Oriol

La seña de identidad Armani

The actress revitalizes one of the great icons of designer Giorgio Armani: the male jacket in oversize code.This is how Italian surprised us in the 90s and how his imprint in fashion has consolidated this proposal in a jewel in the closet.The key?Combine it with unisex garments and a bicolor shoes of classic last.

Iván Casabó

Visión estética

Dye ink the skin is part of the life of the tattoo artist.This is how Casabò prints his art in the skin every day.And how, through Emporio Armani garments, he delights us with a groundbreaking, irreverent and unexpected limit creativity.It does so through a unique piece in itself, as each of its tattoos: a cashmere sweater in Tie-Dye print.A print considered one of the great genius born during the hippie movement of the 60s and 70s that, without a doubt, adapts to all types of skins and times.

Laura Hayden

Piezas icónicas

If there is something that defines Emporio Armani firm, it is, without a doubt, the composition of each of its pieces.Eternal creations and with an iconic pattern that rise to the top of the fashion universe.Singer Laura Hayden is clear that the most powerful tune of the Italian house is that which is always remembered, like her mythical prints.The result, embodied through a two exquisite pieces, is none other than to wear art that never goes out of style.

Joan Palà

Básicos infalibles

His profession by Content Creator drives Palà to spin very finely in terms of inspirations.Exciting and delicate in each of his post his universe combines timeless pieces and designs 'of a lifetime' that also find his place in the imaginary of Emporio Armani.This reflects through the knit sweater in navy blue, dress pants and, to reduce the formality of both garments, the most iconic accessory of recent years: the fanny.

Martina Matencio

Nuevas siluetas

The Catalan photographer creates her work through her peculiar look.The objective of his intimate photography reflects reality, but with a Twist that makes each of his snapshots recognizable.Applied to fashion it was not surprising that, among all the designs of Emporio Armani, the white shirt was his chosen piece.The reason?That despite being a garment that everyone has in their closet, it always has unique identifying elements: a specific pattern, a different button or a neck that defines the formal or informal nature of the pledge itself.Exactly like a photograph.

Acknowledgments: Hotel Exe Plaza Cataluña, The Barcelona Edition, La Pedrera and Fundació Mies van der Rohe.

Styling María Alvárez and Melania Moya / Makeup and Hairdressing Vicky Marcos, Chiqui Peña and Alba Guillén for Kasteel Artist.